Many athletes often don't look toned, even if they have an athletic build. This is simply becasue their body fat percentage is too high. That's why your nutrition plays a huge role in achieving your goal. Unlike when you're gaining muscle and mass, you want to reduced carbohydrates while increasing protein intake. You should be consuming at least 2.0g of protein per kilogram of body weight every day to reduce fat in a targeted way while maintaining or strengthening muscle. Our products are a great way to get good protein without unnecessary carbohydrates.