New recipes are developed by the team on the basis of the latest scientific findings, while others are optimised or have to be adapted to new requirements. The current range amounts to approximately 400 recipes with a further 500 stored in the archives.
Testing is key
Research and development is not just about innovation. The entire process from selection of ingredients to the labelling of products is extremely important. One major part of the process is testing. Trial productions, stability, efficacy and taste tests are carried out to ensure the highest quality for all of our products.
When it comes to raw materials and biochemical processes, the landscape is continually evolving. Around 30 raw materials are replaced in our product range every year and almost 100 recipes are newly developed or revised.
Thanks to our partnership with elite athletes such as Ben Foden (Northampton Saints and England Full Back), Fran Halsall (Swimmer), Will Clarke (Triathlete) and the Olympic Training Centre in Hamburg we gain valuable insight from the needs and requirements of professional sports people. This is essential for our work and both the athletes' experiences as well as the latest scientific knowledge contribute to Atlantic Multipower's product innovation.
Will Clarke helps out
Will Clarke, two-time British triathlon champion and also Multipower brand ambassador, visited Hamburg for the ITU championship. We sent him an invitation and, shortly after that, one of the world’s best triathletes arrived. While he was in the City he paid a visit to our HQ. What would be a more appropriate gift in preparation for his triathlon that to produce a personalised energy gel for our top athlete?
For this, Marc Maile, beverage technology specialist at Atlantic Multipower, opened his ingredients cupboard and together they mixed the ingredients and flavourings — entirely according to Will's taste. Everything from peanut butter to banana was included.
"I really enjoyed concocting my own sports nutrition. And I did quite well with the flavours! I was truly impressed with the full range of endurance products and raw materials that Atlantic Multipower uses."
The next day, Will was able to express his special thanks by achieving a fantastic second place.